snowtaya.blogg.se - White paper

#WHITE PAPER HOW TO#
#WHITE PAPER FREE#

To help you understand more about writing a white paper, let’s look at some examples.

#WHITE PAPER HOW TO#

So, it’s in YOUR best interest to know what a white paper is and learn how to write a white paper! It can even be more profitable than ghostwriting. In fact, some freelance writers are making $300k a year writing white papers. White paper rates vary from as little as $2,500 to upwards of $10,000 for a 5-18 page white paper. This translates into more money as a freelance writer. As a writer, you can help them achieve that, making you a highly valuable resource on their team. The trick for a freelance writer is to present this research-based report into a magazine-style package that we call a white paper.Īnd when businesses have optimized white papers, they show and establish their authority in their industry. This makes them highly credible, and highly optimized for conversions.

#WHITE PAPER FREE#

They are usually offered as a lead magnet – a free incentive – and marketed on their company site on landing pages.Īn important distinction between white papers and other lead magnet guides is that a white paper is data driven and is researched-based. What this means is that it helps businesses with improving their conversion rates, closing rates and qualification rates. The purpose of a white paper is also different than a blog post –Ī white paper is a lead generation tactic to help businesses gain leads.

A blog post doesn’t have to include highly credible sources you may need to cite a white paper.

A blog post is generally short in length a white paper is usually longer than a typical 800-word blog post.

A blog post is highly conversational a white paper is highly formal (think like a mashup of a magazine article and a brochure).

In a blog post, you are presented with an issue or problem, and the blog post walks you through a solution to help you make a decision.īut, there are critical differences to writing a blog post and writing a white paper: This can be viewed as similar to writing a simple blog post. So, a white paper is to inform and educate. When looking at this definition, you can see that a white paper presents an issue or problem to help the reader understand the issue, and shares a solution to help readers make a decision. The white paper definition is an official report – or government report – which shares the company’s message and informs their potential customers about a complicated issue in an easy-to-read, but highly formal format. Many of my course students are presented with this project after writing for a client, and it has opened the doors to new high-paying projects.īut, it’s always nice to get some help on this new type of writing! In this post, I’ll share with you what a white paper is, how to write a white paper, give examples, offer a white paper template and more!Īnd just so you know, you don’t need to have experience in writing white papers to declare this as a new freelance writing service!

If you’re a new freelance writer, I want to help you start on the path of success and white paper writing can take you there. What is a white paper, and how do you write one? It’s also not a case study or journal article. But, writing a white paper isn’t the same as a blog post or even writing an eBook.